What Your Company Should Know About Translation Service?
Think about having your company’s latest press release read by a global audience, or engaging in business with clients overseas. It’s fascinating, right?
Your mom-and-pop business may take time to get there, but thanks to the positive economic climate, many small companies are living this dream. As more businesses jump on the go-global bandwagon, the demand for professional translation services is now greater than ever.
Here are a few trends in the industry and what you should know if you are planning on taking your business global.
Each business may have its own motivation for doing translation- to facilitate the growth of a recent business partnership with an overseas company, or to aggressively expand their reach and penetrate deep and wide into different markets so they can sell to more number of customers globally. No matter what it is about, companies are very fussy about what to translate and for whom.
Gone are the days when one piece of text was translated into 10 or 20 different languages. Today, there is a great degree of focus on why a document is translated for a particular type of audience. After all, how a piece of text is translated can surely bring about a huge difference in how that message is received. Say you represent an overseas restaurant and a native French Canadian speaker goes through your restaurant’s description on your website, he or she may question your reputation merely on the badly translated text. This is how poor quality translation can hamper the progress your business has made so far in its branding journey. As a business owner, you don’t want that to happen.
Now you know the significance of high quality translation, let’s look into the options available. There are a couple of options and each has its own share of pros and cons.
Let’s find out.
Machine Translation, introduced in the early 50’s, are commonly free to use, and can provide you translation as instantly as you copy and paste your text into it. Such software is designed to provide gist translations, or in other words, automated conversions, which may not be accurate all the time.
Best Professional Translation Services allow you to draw the experience of hundreds of native linguists and skilled translators for a nominal charge. Unlike the first option, human translators can pay more attention to subtle linguistic nuances and other challenges that machine translation fail to comprehend. This way, they can make the content more meaningful, and readable.
Now you know the options available for translating the text, you should find out which makes more sense for your business.
It all comes down to your priorities. You might use professional translation services for your marketing copy or creative documents or advertising brochure, machine translation for some in-house work. You know your business well, and you should be able to choose the right option for the right work if you are smarter about your business priorities and content requirement.If your business is trying hard to push into the Canadian market, and require assistance of a firm that can translate English into French Canadian, go for a professional translation service with exceptional track record of on-time delivery. You don’t want to settle for something cheap.